We’re the ones you hire when “good” results aren’t good enough

We start every project by interviewing you, along with other members of your team (like your intake staff, since they’re the ones who speak with clients every day).

This helps us to better understand your law firm, unique differentiators and how we can position your PI firm as the very best solution to your clients’ needs.

Next, we conduct in-depth voice-of-client research. This might include:

• Interviewing a few of your ideal clients

• Checking out Reddit forums where your audience hangs out

• Listening in on intake call recordings (if possible)

• Reviewing competitor testimonials

• Sending a survey to your email list (if you have one)

… And more.

We’ll dig deep until we have a crystal-clear picture of WHO your ideal client is: what’s keeping them up at 3AM… what’s holding them back from taking action… and what finally makes them say “Ok I need a lawyer.”

Then we analyze the research to extract the main findings. Pulling out the “sticky” words and phrases (these could become headlines or crossheads on the landing page). 

Once the research is done, we know what type of marketing strategy will be most effective. And how to craft HUMAN-first copy that will: 

• Resonate with the right prospects

• Get them scrambling to fill out that form

• And pick up the phone when your intake team calls 

Next, we pull all the messaging together into comprehensive messaging docs:

• One defines your ideal client (their pain points, desires, objections, and what inspires them to take action)

• The other outlines your firm’s unique positioning (how you solve their problem, how your firm is different, and what to say to build trust and drive conversions)

Research insights in hand, we’ll map out your sales funnel and the most effective ad strategy for your PI firm.

Before writing a single line of copy, we’ll plan out the messaging hierarchy of the landing page (what to say… and when to say it).

Our goal is for the copy to sound like a real-life conversation between our client and a good friend.

Because if your client sees you as a friend… they’re *much* more likely to hire you.

Many agencies design the landing page before writing the copy. Or rely on premade templates.

But here’s the problem with that:

When you start with the design, the messaging gets boxed in. You end up limited with what you can say and how to say it.

We take the opposite approach: The copy leads the design. Always.

Once the copy is finalized, we design the page around it. Using proven UX principles to build trust and guide the reader to action.

Launch time! Once your ad campaign is up and running, we’ll keep a close eye on what’s working (and what’s not). Tracking key metrics like:

• CPC

• CTR

• Conversion rate

• Time on page

• Qualification rate (percentage of qualified leads)

And most importantly… CAC and ROAS.

Once the campaign has been live for a few weeks (and we have a baseline of data to go off of), we’ll start running A/B tests. Testing out every aspect of the campaign:

• Headline copy

• Ad copy (and positioning)

• Form questions (and length)

• Hero section layout

…And more.

Then we’ll analyze the data and determine how to bring in the most amount of qualified leads… for the least amount of money.