What if your customers felt so understood that buying from you became the ONLY option?

We’ll kick things off with a few one-on-one 60-minute Messaging Intensive calls. One with you and separate ones with other key members of your team.

These calls will help me understand your offer, process, story and unique differentiators. While also getting a clear picture of your target audience.

I’ll go waaay beyond surface-level data, digging DEEP to fully understand your prospect – along with their deep-seated pain points, motivations, hesitations in the buying process. 

This might include: 

• Interviewing 3-5 of your customers

• Mining online communities (like Reddit, Facebook, etc) where your prospects vent frustrations, ask for advice, and reveal buying objections

• Analyzing your reviews to pinpoint common themes in what customers appreciate most (and how we can amplify those strengths)

• Reviewing past communications with customers to understand recurring pain points, decision-making patterns, and deal-breakers  

• Assessing competitor positioning to identify gaps in the market and craft messaging that sets your offer apart

This deep-dive research ensures that our ad strategy and copy is built on what we KNOW will resonate with your audience… rather than guessing (or asking ChatGPT).

On top of the VOC, I’ll dig into your offer (so I know what makes it really stand out).

And (if you have a particular brand voice you want to use), I’ll review your existing messaging — like videos you’ve recorded, emails you’ve sent, social media posts or previous communication with customers — to ensure the voice is on-brand.

Once I’ve done the research, I’ll whip out my magnifying glass and analyze the findings. Looking for trends, commonalities and sticky words or phrases that we can use in the copy.

Next, I’ll pull everything together into your very own two-part Conversion Copy Playbook.

You’ll get everything you and your team need to craft high-converting copy in the future:

✅ A comprehensive analysis of your target audience (to ensure your messaging hits the mark)

✅ A complete guide to positioning your offer in a way that resonates deeply with your ideal customers

Based on the VOC research, I'll build the creative strategy that gives your campaign the BEST shot at converting. That means figuring out:

• Which platforms will actually reach her — and where she's most likely to trust a new brand

• Which angles and hooks to lead with, based on the specific fears, objections, and desires that came up in the research

• What creative formats will carry those angles best (UGC, founder-led video, static, influencer, before/after, comparison etc)

• How to sequence the message across her journey (because obviously first touch, retargeting, and post-purchase all need to say different things!)

• Where to put budget first so we can test angles FAST and double down on what's working

Once I determine the best strategy, I’ll know what deliverables the campaign needs — and how to proceed.

Next, I'll take charge of crafting alllll the messaging for your campaign. Including:

• Ad copy that stops the scroll, speaks directly to what your customer is going through, and motivates them to click

• UGC scripts that sound like a best friend talking about something that actually worked for her

• Advertorials that build trust and move women further through the buyer’s journey

• Product and landing page copy that turns curiosity into "add to cart"

• Email and SMS flows that build trust, handle her real objections (like safety, efficacy, "will this actually work for me?"), and guide her toward her first purchase — and beyond

Each piece of messaging takes into account:

✅ Voice-of-customer research
I use the VOC research and messaging docs we've built to write copy that mirrors her actual pain points, dream states, hesitations, and motivations back to her — using her language (not clinical language).

✅ Messaging hierarchy
I map out the most effective order for your messaging (on the landing page, in the email sequence, wherever she encounters your brand) based on what she needs to hear first and where she is in her journey.

✅ Persuasion that respects her intelligence
I use ethical persuasion techniques proven to move people to "yes.” Like storytelling, social proof, objection-handling etc. Without resorting to fear-mongering, shame, or fake (and manipulative) urgency tactics.

✅ Formatting & readability
I structure every page so it's easy to consume — even for someone reading on her phone between appointments or at 1am researching symptoms. That means:

• Short, scannable sections

• Strategic bolding, bullets, and white space

• No massive walls of text between her and the "buy" button

✅ Positioning your offer as THE #1 choice
I nail down your unique value proposition so it's crystal clear why she should choose your product over the 10 other options she's already tried — or is currently comparing you to.

✅ Your customer criteria
I clarify who your product is for (and who it's not for), so your marketing attracts the right customers (instead of not-so-ideal buyers that might ask for a refund later).

✅ CTAs & next steps
I guide her to the next step with:

• Value-driven CTAs that make her WANT to click

• Zero-friction paths to purchase (outlining what will happen next and reducing anxiety around purchase)

Once the copy is complete (and approved), I'll hand it off to my team for creative production.

That covers everything from static ads and landing page design to video — editing UGC and VSL scripts into finished ads, storyboarding where needed, and making sure the visuals pull their weight.

We use clean, easy-to-read typography and visuals that build trust and keep people watching.

Once everything is in place, it’s time to go live. Woohoo!

But first, we’ll want to:  

✅ Set up conversion tracking (so we know exactly what's working and what's not)

✅ Confirm Meta Pixel & Conversions API are firing correctly (so Meta knows which clicks turn into sales)

✅ Test all integrations (making sure checkout, cart tracking, and email/SMS automations fire the way they're supposed to)

Once things are up and running, I’ll keep a close eye on ad performance.

Looking at primary metrics (like amount spent, purchases, cost per purchase and purchase ROAS) to see how successful a campaign was. But also looking at secondary metrics (like video hook, video hold, average play time and more) to understand the why behind things.

Based on what I find, I’ll double down on what works — and cut or rework what doesn’t.