What if you could fill your pipeline with high-value, pre-sold leads?
Leads so qualified that they don’t need any convincing… they already know you are the one they want on their side.
That’s where we come in.
We help law firms, healthcare providers and financial advisors bring in high quality leads from paid ads. With research-driven messaging that turn clicks into loyal clients and patients.
99.9% of agencies miss a VERY important step before launching PPC campaigns…
Most agencies will do the keyword research…
But they skip the voice-of-client (or voice-of-patient) research. The part that tells us WHO your audience is and what they need to hear to take the next step.
The keyword data tells us what people are searching for. But the voice-of-client research tells us what they’re struggling with on a day-to-day basis (and what’s keeping them up at 3AM)…what they’re afraid of…. what a perfect world would look like for them… what holds them back from taking action… and what makes them say “YES” to your service.
Without the VOC research, your entire campaign is built on assumptions. And there’s a good chance your messaging won’t connect with your audience.
Which means fewer conversions, higher costs and lower quality leads coming through the door.
We start every project with the voice-of-client research. Digging DEEP until we know your audience so well we start to think like them
Here’s what that might look like:
Interviewing a few of your ideal clients or patients
Perusing Reddit forums, Facebook groups, and other online communities where your prospects hang out, vent and ask for help
Reviewing your testimonials (and those of competitors) to spot patterns in what people value most and what their before/after transformation looks like
Digging through call transcripts, intake forms, and live chat logs to find the exact words your audience uses when they’re confused, frustrated, or ready to take action
… And more.
From there, we pull everything together into comprehensive messaging docs (aka your 2-part Conversion Copy Playbook).
You’ll walk away with a comprehensive analysis of your target audience. Plus a guide that positions your services as THE obvious solution.
Here’s a sneak peek at what that looked like for one client:
Once the research is done (and we’re crystal clear on the messaging), we start crafting the copy….
The copy we write isn’t only based on VOC research. It’s based on persuasion techniques & proven formulas
In other words…
Every word is intentional and backed by science. We don’t write copy based on what we think “sounds good.” Or what competitors are doing. And we certainly don’t copy and paste what ChatGPT churns out.
We craft human-first copy that:
Echoes the exact thoughts and feelings that your prospect has, so that they feel deep-in-their-bones understood (this is where the VOC research comes in)
Weaves in psychological tactics (like loss aversion, reciprocity, future pacing, storytelling… and more) to motivate people to take action
Takes into account where prospects are in the decision-making journey and what’s going through their mind when they land on the page
Reads like a natural conversation between you and the reader (it should sound like they’re speaking to a good friend)
And that’s how we end up with copy that gets these kinds of results for our clients…
1400% ROAS from a Google Ads campaign
300% increase in conversions
15 new clients in one month with a $2997/mo ad spend
Go from "where are the leads??" to "turn OFF the ads"
(^^That’s not some far-fetched claim by the way…. that actually happened with one of my clients)
Howdy!
I’m Mary Bolling (it’s a double name — cause my mom was from the South — but you can call me Mary for short).
I’m the CEO & founder of Thryve Digital. I’m also the lead conversion copywriter and paid ads conversion strategist.
My team and I help law firms, financial advisors and healthcare providers bring in high-quality leads from paid ads. With (yup, you guessed it) research-driven messaging and tailored ad strategy.
I’ve been working in marketing for 8+ years. Since then, I’ve poured hundreds of hours into conversion copywriting training and reading psychology books (#nerdalert).
Oh and there’s one more thing you should know about me…
I care a LOT about my clients’ success.
Lemme give you an example…
I once helped a client with an online course launch. For a fixed price, I promised her a set number of deliverables. Including a 5,000-word sales page and 15 emails. But no implementation.
Well, I ended up delivering a 10,000-word sales page. And 22 high-converting emails.
And no, it’s not ’cause I just felt like doing more work. I did it because I realized that the additional copy was necessary in order for the launch to convert.
But that’s not all…
My client’s VA set up the sales page and emails — and let’s just say they did not look good (side note: this is why you don’t hire a VA to design your sales page!).
But the VA wasn’t available, so I went into the Kajabi backend myself and spent an additional 20+ hours optimizing the sales page and emails. Without charging anything extra.
Many other marketers might have just been like “meh, whatever.” Or only delivered the bare minimum.
Not me. I will do whatever it takes to get you results. Even if that means my hourly rate goes down to $50/hour.
“Your messaging really is amazing. I just had a check-in with the team. They frequently get, 'I feel like you guys really understand me' comments. Very frequently. So much so, that some folks feel hurt and betrayed when we can’t take their cases. Which is the problem I’d rather have, as opposed to no one wanting our help. All credit to you!”
-Tom Kayes, Civil Rights Lawyer
My messaging is so effective that leads felt “betrayed’ when my client didn’t take on their case
“Over the course of my career, I’ve worked with several hundred writers. Which is to say: I’m used to being disappointed. But the very first time I worked with Mary, I had some pretty unusual feedback. Here’s what I wrote to her:
“Ummm . . . this is flat-out FANTASTIC!
I essentially have no notes. It's really well written. Tone is spot on. It's engaging, persuasive, and effortless to read.
I’m really impressed. It's the best copy I've seen in a LONG time.”
Pretty sure you get the picture: If you’re looking for a great copywriter, I’m confident Mary will knock it out of the park for you.”
-Adam Campbell President & Chief Content Officer, Hyman Health
Previously: Chief Content Officer for Men’s Health, Women’s Health, Prevention, Runner’s World, and Bicycling
